One day Laleh transformed her son's spelt pancakes into a lion and posted it on her personal Facebook page. After receiving such an overwhelming response from her friends she decided to create the ‘Jacobs Food Diaries’ Instagram. Becoming the latest social media sensation with over 55,000 followers in just a over a year, Jacob's Food Diaries became an instant success. Articles have been written globally about Laleh's creations including Time, The Huffington Post, The Daily Mail, The Mirror and many more. TV shows around the world including CBS Inside Edition, Today Show USA, The Today Show Australia and Sunrise have also aired Laleh's creation.